Tuesday, October 14, 2008

THINK!

I was burning some time cruising through Google Video and came across this safety promotion from the UK. Great footage, fabulous machine, and snappy soundtrack.



THINK! is a road safety campaign in the United Kingdom aiming to reduce fatalities among motorcyclists and others who share the road with larger vehicles. The website reports the goal of reducing road injuries by 40 percent in adults and 50 percent in children. The site also proposes that the purpose of Government campaigns concerning road safety is to reinforce the notion of personal responsiblity for safety on public roadways. It'll be nice when that idea catches on over here.